b'GOAL GOAL2 3SUSTAINABLE GROWTH STRATEGIC INITIATIVESThe Administrative team will: The Events team will: The Visitor Experience and ClearlydefinethedepartmentalPilot the History and Horizons gala. Facilities team will:budgeting process for a two-yearContinuedevelopmentandex- Identify admissions revenue goals budgeting system, creating tem- pansion of the revenue generat- andworkwithDevelopmentto plates,providingstafftraining,ing events program. implement an admissions sponsor-andpilotingwiththeBoardof AWARENESS AND OUTREACH STRATEGIC INITIATIVES Directors. ship program.DevelopAgricultureMuseum rental program.The Museum team will:The Marketing and The Visitor Experience teamThe Museum team will: The Development team will: DevelopandimplementPolicies Outreach team will: will: Implement committee schedules,ReviewalldonorrecognitionThe Library & Archives teamandProceduresManualsby Recruit and train event volunteersImplementlow-incomeadmis- ensuringallMuseumcommitteeprotocols and update them.will: departmentforalldepartmental and develop internship opportu- sions as an affiliate of the nationalmembersandvolunteershaveDevelop and institute a structuredExplorerevenuegenerationactivities,ensuringconsistency nities for local college students. Museums for All program. theinformationtheyneedtogrants program, ensuring the De- opportunitiesthatutilizetheacrosstheMuseumwithspecial advisetheMuseumandhelpattentiontosuccessionplanning, Evaluate current marketing strat- promote programs and offerings,velopmentDepartmenthasac- collection. communication, and evaluation of egies specifically for accessibilityascommunityengagementandcess to and understanding of pro- Museum activities.andimplementnew,accessiblewordofmoutharesomeofthegram plans and budgets. approachesincludingbilingualmosteffectivewaystoincreaseContinueandfinalizethede-marketingandadvertisingandcommunityparticipationandvelopmentofacomprehensive website accessibility protocols. awareness. sponsorshipprogram,diversify-Ensure translation into Spanish ofingandexpandingsponsorship all marketing collateral.opportunities.'