b'GOAL GOAL2 HOW WE GET PEOPLE 3 HOW WE PAY FOR WHAT WE DO: TO SEE WHAT WE DO: Sustainable Growth :Develop and strengthen diverse and ongoing funding Awareness & Outreach :streams to continue our programmatic approach and encourage sustainable Create a strong Museum of Ventura County brand andgrowth.brand awareness to increase recognition within Ventura County.Telladiverse,authentic,andBuild upon engagement initiativesDiscover and promote new reve- DevelopandimplementaGrow long-term financial partner- Developinternalprocessesand engagingbrandstory,strategi- tocreatecommunityaroundthenuestreams, using technology toplantoceasedeficitspendingships with individuals (with long- procedures in all departments, en-callyrebrandingtheMuseumMuseumandinviteparticipa- leverage visitors curiosity and in- through a transparent budgetingtermgivingpledges,volunteer- suring staff are adequately trained tobroadenreachbeyondtionbyconsistentlyhighlightingterest to add value to their experi- process,movingtoatwo-yearism,memberships),businessesandsupportedinexecutionof current visitors and activate moreexceptionalprograms,events,ence and their knowledge.budget model. (throughsponsorships,in-kindtasks and duties. inactivevisitorsthroughouttheandexhibitions.Focusthesedonations, and collaborative part-county. effortsonlongevity,leveragingnerships), granting organizations, engaging marketing strategies toBuildarobustmembershipandcitygovernmentsacross attractamorediverseaudiencecommunitybyengagingnewVentura County. Enhanceaccessibilitybyimple- to the Museum.members, enhancing our member menting low-incomeadmissionexperiences,convertingour options,ensuringtranslationofmembersintosustainingdonorsCreate a Diversity, Equity, Access, relevantprograms,exhibitions,Make Ventura County history, art,at increased levels of membership,andBelongingPlan,inconjunc-and marketing, and advertising inand culture more accessible andre-engaginglapsedmembers,tion with planning for and devel-diverse publications.promote shared experiences withandcreatingopportunitiesforopingstaff expansion, direction, robustsocialmediamarketingmemberstobecomemoreandmanagementincluding and ensure all digitalc h a n n e l sinvolved with the institution.detailedsuccessionplanning, are accessible. ongoingstafftraining,and ensuring staff vacancies are filled.'